100% Pure is a brand that offers makeup products that are free of synthetic chemicals, parabens, sulfates, harsh detergents, artificial fragrances or colors, phthalates, and other unhealthy toxins. The brand uses organic ingredients in their products, which means that at least one third party certifier has recognized the ingredient as organic, made without any synthetic chemical compounds. Some of the organic ingredients used in their fruit pigmented® products include black tea, micronized (dried and pulverized) black tea, rice powder, and rice starch.

Positive aspects of 100% Pure makeup products include:

• They are 100% natural and cruelty-free.
• They are free of harmful toxins and synthetic chemicals.
• They use organic ingredients.
• They are fruit pigmented, meaning that they contain antioxidants and vitamins.

Negative aspects of 100% Pure makeup products include:

• They may not be as long-lasting as some other makeup products.
• They may be more expensive than some other makeup brands.

In summary, 100% Pure makeup products are made with organic ingredients and are free of synthetic chemicals and harmful toxins. They are fruit pigmented and offer some benefits for the skin. However, they may not be as long-lasting as some other makeup products and may be more expensive.