The 70s makeup look was characterized by a range of styles, from all-natural to bright glam disco styles. Here are some tips and product details to achieve a groovy 70s makeup look:

• Foundation: In the 70s, foundation was lightweight and glossy, giving a youthful glow. It was more about covering blemishes and creating a base than layering on makeup. Dewy foundation is still popular today and can be used to create a natural complexion that serves as the perfect backdrop to showcase graphic eyeliner and glittery eyeshadow. Recommended products include:

  • Buildable foundation with a "gorgeous sheen"
  • Lightweight glossy foundation that gives a youthful glow

• Blush: Pink blush was a standard for most 70s makeup bases. It was used to create a healthy flush rather than a stripe. Peachy shades were also popular.

• Eyebrows: Brows mostly took on a natural look in the 70s and were either lightly filled in or just groomed and left alone.

• Eyeshadow: Blues, greens, purples, and earth tones were popular eyeshadow colors, with optional white or silver to add highlights under the brows. Most shadows were iridescent, but matte color was also an option. Recommended products include:

  • E.L.F. palette with trendy 70s hues like denim blue, lilac, and sage

• Eyeliner: Graphic white eyeliner was a popular trend in the 70s. Winged eyeliner was also popular, especially in the bolder makeup looks.

• Lashes: Statement lower lashes were a popular trend in the 70s. Bold lashes were also popular, and false lashes were often used.

• Lips: Nude glossy lips were popular in the 70s, as well as peachy shades.

When choosing makeup products, its important to consider the ingredients or materials used. Many people today prefer products with "natural" ingredients, and some businesses have started using higher-quality, natural ingredients in cosmetics.

Finally, its worth noting that some 70s makeup products, such as color-changing lipsticks, claim to create a custom color based on the individuals pH levels. However, results may vary, and the only real difference in how the lipstick looks on different people is due to their skin tone.