The "Any Wear, Anywhere" service is a sustainable clothing rental program designed primarily for travelers visiting Japan. It allows tourists and business travelers flying with Japan Airlines (JAL) to rent clothing sets that can be picked up and returned at their hotels, enabling them to travel with less luggage and reduce their carbon footprint

. Key features of the service include:

• Online reservation of clothing sets tailored by season, gender, and size, with options ranging from S to XL and plans to expand to children’s sizes and larger sizes

• The clothing is sourced from surplus and used apparel, supporting a circular economy and sustainability in fashion

• The rental period is typically two weeks, with extensions available, and prices range from ¥4,000 to ¥7,000 depending on the number of garments rented

• The service reduces CO2 emissions by decreasing luggage weight on flights, contributing to more eco-friendly travel

• The trial launched in July 2023 and is scheduled to run through August 2024, targeting inbound visitors to Japan on JAL flights

• Users pick up and return clothing at their hotel reception, making it convenient and stress-free

This initiative aims to redefine travel by encouraging "conveying people, not luggage," making trips lighter and more sustainable while reducing waste and environmental impact

. User feedback has been positive, highlighting the convenience and environmental benefits of the service

. In summary, "Any Wear, Anywhere" is a clothing rental service promoting sustainable travel by allowing visitors to Japan to rent clothes locally instead of bringing their own, thereby reducing luggage and environmental impact