The claim that "we are all born with a deep, primal need for savory white cheddar" is a marketing slogan rather than a literal biological fact. The slogan appears on Smartfood White Cheddar Popcorn packaging as an advertising message to emphasize the appeal of white cheddar flavor. However, from an evolutionary and biological perspective, the craving for savory, high-fat, umami-rich foods like cheese can be partially explained. Our ancestors needed high-energy, fatty foods to survive, and cheese is packed with umami taste and fat, which trigger pleasurable responses in the brain. These instincts may contribute to our fondness for cheese, including white cheddar, but there is no direct innate or specific "need" for white cheddar itself from birth. It is more about a general preference for savory, energy-dense foods shaped by evolution and reinforced by flavor chemistry and learned behaviors over time. In summary, humans are not literally born with a need for white cheddar, but our evolutionary biology may predispose us to crave savory, fatty foods like cheese, which marketers have humorously framed as a primal need to promote their product.