Beauty product ads often include product details, positive and negative aspects, and information about ingredients or materials. Here are some key takeaways from the search results:

• Transparency: It is important to be transparent in advertising beauty products, as misleading claims or photoshopped images can lead to bad reviews and negatively affect brand reputation.

• Ingredients: Customers are becoming more interested in the ingredients used in beauty products, and listing them can help build trust with consumers. Some customers may also be interested in what ingredients are not included, such as controversial or harmful chemicals.

• Positive attributes: Including positive attributes such as eco-friendliness, refillability, and quality ingredients can strengthen a brands image and attract a wider audience.

• Negative aspects: It is also important to be honest about any negative aspects of a product, such as potential side effects or limitations.

• Sustainability: Customers are increasingly interested in sustainable beauty products, and using natural, responsibly sourced ingredients can help establish a brand as eco-friendly and set it apart as a leader in the industry.

• Apps: There are apps available, such as Think Dirty, that allow customers to scan product barcodes and learn about the ingredients in their beauty products.

Overall, it is important for beauty product ads to be transparent, informative, and honest about both positive and negative aspects of the product, including ingredients and sustainability.