The brand in question is Sanka. Reasoning:

• General Foods famously distributed decaffeinated coffee under the Sanka brand, including distinctive orange-handled coffeepots used in restaurants. This aligns with crossword clues that reference General Foods and orange-handled coffee pots.

If you’d like, I can pull additional historical context on Sanka’s role in General Foods’ portfolio or provide a brief timeline of the brand’s development and market presence.