OGX Ever Straightening Plus Brazilian Keratin Shampoo is a hair care product that is formulated to strengthen and soften hair while helping to smooth the cuticle. The shampoo contains a blend of keratin protein, coconut oil, avocado oil, and cocoa butter. Here are some positive and negative aspects of the product:

Positive:

• Contains keratin protein, which can help to reduce frizz, increase shine, and strengthen hair.
• Infused with coconut oil, avocado oil, and cocoa butter, which can help to moisturize and soften hair.
• Sulfate-free surfactant hair care system is paraben-free and gentle on hair.

Negative:

• The shampoo contains preservatives that some people may want to avoid.
• Keratin treatments, in general, can come with some unwanted side effects, and could present some safety issues.

The ingredients in the shampoo include:

• Keratin protein: helps to reduce frizz, increase shine, and strengthen hair.
• Coconut oil: moisturizes and softens hair.
• Avocado oil: moisturizes and softens hair.
• Cocoa butter: moisturizes and softens hair.
• Cleansing agents: gentle on the skin and based on vegetable fatty acids.
• Cellulose derived polymer: helps to thicken up products and is considered to be an excellent hair conditioner.
• Antimicrobial preservative: helps products not to go wrong too quickly.

Overall, OGX Ever Straightening Plus Brazilian Keratin Shampoo is a hair care product that contains keratin protein, coconut oil, avocado oil, and cocoa butter to help strengthen and soften hair while helping to smooth the cuticle. However, it also contains preservatives that some people may want to avoid, and keratin treatments, in general, can come with some unwanted side effects and safety issues.