Direct answer: No, you cannot see exactly who clicked your Instagram link. Instagram does not provide user-level data for link clicks. You can only see aggregate counts of clicks, not the identities of individual users who clicked. What you can do
- Use business/creator accounts to access Instagram Insights, which show total website link clicks but not who clicked them. This is the most straightforward option built into Instagram.
- Get more granular data by using trackable links outside Instagram, such as:
- URL shorteners (e.g., Bitly) that provide click totals, geographic distribution, and device information. This reveals aggregated data about click activity, not individual identities.
* Link-in-bio tools (e.g., Linktree, Beacons) that offer analytics for links they host, including views and clicks, which you can correlate with Instagram traffic.
* UTM parameters in Google Analytics to trace traffic from Instagram to your site and view acquisitions reports. This helps you understand traffic sources and behavior after the click.
- For stories, Instagram does not disclose exactly who taps a link in a story; only total story link taps are typically reported, similar to bio links.
Practical steps to implement
- Convert to a Business or Creator account if not already, then check Insights for Website Clicks under Profile or Activity sections. This gives a top-line view of link performance.
- Create a trackable link:
- Bitly: shorten your destination URL, place the shortened link in your bio, and monitor clicks in Bitly analytics.
* Link-in-bio tools: set up a hub page with your links and review their analytics dashboards.
- Add UTM parameters to your destination URL and monitor in Google Analytics under Acquisition > Traffic Acquisition to quantify Instagram-driven visits.
If you’d like, share your goals (e.g., measure clicks, optimize for conversions, compare bio link vs. story links), and a tailored setup using one or more of these tracking methods can be recommended.
