“Cowboy Channel” most commonly refers to The Cowboy Channel , a U.S. cable TV network focused on rodeo and Western lifestyle programming, available in tens of millions of homes and via streaming through Cowboy Channel+.

What Cowboy Channel Is

The Cowboy Channel is a 24-hour television network dedicated to ProRodeo, Western sports, and Western lifestyle content, including live rodeos, highlights, and related original shows. It originated from an older network called FamilyNet and was rebranded to focus specifically on Western and rodeo programming in 2017.

Ownership and Location

The network was long operated by Rural Media Group but was acquired by Western sports and entertainment company Teton Ridge in 2024. Its operations are based in the Fort Worth Stockyards area of Texas, aligning the brand closely with Western culture and the rodeo scene.

Access and Streaming

The Cowboy Channel is carried on many major U.S. cable and satellite providers and reaches over 40 million households. Viewers can also access live and on- demand content through its streaming service, Cowboy Channel+, including apps on platforms like smart TVs and mobile devices.

Programming Focus

The channel is the official network of ProRodeo and airs major events such as Professional Rodeo Cowboys Association (PRCA) competitions and the National Finals Rodeo under multi-year agreements. In addition to live events, it runs Western lifestyle shows, interviews, and newer originals like “Let’s Freakin’ Rodeo” and “The Luke Branquinho Show,” which delve into rodeo culture and personalities.

International Presence

There is also a Canadian version, launched in 2020 through a partnership with Rural Media (prior to the Teton Ridge acquisition), which carries similar rodeo and Western sports content tailored to Canadian audiences. This Canadian feed airs events from the Canadian Professional Rodeo Association, including the Canadian Finals Rodeo, under a multi-year rights deal.