Decathlon uses a Co-Creation platform to involve athletes and customers in designing future products, integrating feedback from real-world use and preferences to innovate across categories like apparel, footwear, and equipment. The approach emphasizes early-stage input, prototyping, and testing with a community of sport enthusiasts to refine products before broad launch.
What is Decathlon Co-Creation?
- A structured platform that invites athletes, customers, and enthusiasts to contribute ideas, test prototypes, and participate in workshops and surveys to guide product development. This participatory model aims to align offerings with actual practice and performance needs.
- The program has evolved since its inception to incorporate a formal methodology for ongoing involvement, including prototype testing and iterative refinement based on user feedback.
How it works
- Participants create profiles around their sport and usage patterns, then submit ideas or apply to test products in development. Feedback loops shape product concepts and features.
- The platform hosts various ongoing projects (e.g., footwear, climbing, cycling) and invites contributors to co-create or test specific product lines.
Examples and scope
- Decathlon collaborates with elite athletes and sports teams to co-create specialized products, such as training footwear and performance wear, informed by professional feedback.
- The co-creation ecosystem extends to digital participation, prototype trials, and ongoing input to enrich product ecosystems across multiple sports disciplines.
Where to learn more
- Official platform and project listings are accessible via Decathlon’s co-creation pages and related press coverage outlining goals, projects, and recent outcomes.
If you’d like, I can summarize specific case studies (e.g., a particular sport or product) or pull recent examples of projects and outcomes from Decathlon Co-Creation to illustrate how feedback translated into product changes.
