The e.l.f. Power Grip Primer is a gel-based, hydrating face primer that smooths skin while gripping your makeup to help it last longer. It is formulated with several key ingredients, including:

• Water: The most common skincare ingredient of all, which is mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.

• Butylene Glycol: A multi-functional, silky feeling helper ingredient that can do quite many things. Its used as an emulsion stabilizer, solvent, and a broad-spectrum antimicrobial. It also helps to make the product feel great on the skin and works synergistically with preservatives.

• Glycerin: A humectant that attracts water into the skin.

• Niacinamide: A form of vitamin B3 that can help even out skin tone and brighten the look of dullness.

• Hyaluronic Acid: Helps skin retain moisture for a plump complexion.

The Power Grip Primer is free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. It is also 100% vegan, cruelty-free, and Leaping Bunny Certified.