The word "facade" refers to the front or exterior face of a building, often the principal or most visible side, and it can also symbolize a false or superficial appearance masking the underlying reality.

Core meanings

• Architectural meaning: The exterior front of a building, typically designed to establish its character and style. It can influence energy performance and curb appeal.

• Figurative meaning: A deceptive outward appearance that hides the true nature of something.

Pronunciation and spelling

• In American English, "facade" is commonly spelled with a “cade” ending, while the French-origin spelling "façade" with the cedilla is also widely used, especially in British English and formal contexts. Both forms are standard, with meaning conveyed from context.

Usage notes

• When describing buildings: use "facade" (or "façade") to denote the exterior face or the stylistic front of a structure.

• When describing appearances or behavior: use "facade" to indicate a false front or pretense.

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