Overview

The Hiro Roku TV is a budget-friendly smart television line sold exclusively at Target, featuring Roku's streaming platform for easy access to over 500 free channels, live TV, and popular apps. Available in sizes from 24" to 65" with options for HD, Full HD (1080p), or 4K resolution, it emphasizes simplicity, affordability, and reliable performance for secondary rooms like bedrooms or dorms. Users and reviewers praise its value, with models starting around $85 for smaller sizes, making it ideal for casual viewing without high- end features.

Key Features

Hiro Roku TVs deliver crystal-clear pictures through Roku Smart Picture technology, which automatically adjusts settings like brightness, contrast, and color based on content for an optimized experience. The interface is intuitive with a customizable home screen, quick app navigation, and support for Bluetooth headphones for private listening. Audio is rich and clear with options for standard, dialogue-enhanced, or auto modes, while the lightweight design suits wall mounting or small spaces.

Pros and Cons

Pros:

• Excellent picture quality for the price, with sharp 720p/1080p/4K displays and good viewing angles.
• Zippy Roku OS that's user-friendly, with fast loading and automatic updates.
• Affordable and easy setup, often pre-loaded with streaming services.

Cons:

• Basic build quality, like plastic frames and no voice remote on some models.
• Limited advanced features, such as no Bluetooth on entry-level remotes or premium HDR on all sizes.
• Sound is decent but may require external speakers for larger rooms.

User Reviews

Customer feedback highlights the TV's ease of use and surprising performance for budget buyers, with many noting simple setup and vibrant colors suitable for everyday streaming. On platforms like Best Buy and Target, ratings average 4.5 stars, with users recommending it for guest rooms or kids' spaces due to its reliability over pricier brands. Some report minor issues like remote responsiveness from afar, but overall, it's seen as a solid upgrade from older TVs.