The phrase "How 'bout them Cowboys?" was famously coined by former Dallas Cowboys head coach Jimmy Johnson 32 years ago on January 17, 1993. After the Cowboys' 30-20 NFC Championship Game victory over the San Francisco 49ers, Johnson, in an impromptu moment of excitement while addressing his team in the locker room, asked this now-iconic question. It became a defining and motivational slogan as the Cowboys went on to win the Super Bowl that year with a 57-12 victory over Buffalo. Even though the current Dallas Cowboys had a difficult 2024 season finishing 7-10 and missing the playoffs, the phrase remains a beloved rallying cry for fans and is symbolic of the team's proud history and past successes.

In summary:

• "How 'bout them Cowboys?" was said by Jimmy Johnson in 1993 after a key playoff win.
• The phrase became a legendary rally cry associated with the Cowboys' Super Bowl-winning team.
• It continues to evoke strong fandom despite recent team struggles.