The phrase "How 'bout them Cowboys?" is an iconic catchphrase famously coined by former Dallas Cowboys head coach Jimmy Johnson on January 17, 1993. After the Cowboys' 30-20 NFC Championship Game victory over the San Francisco 49ers, Johnson, in an impromptu moment standing on a table in the locker room, asked the question to celebrate the team's success. This phrase quickly became a rallying cry for the Cowboys and their fans, symbolizing the team's dominance in the 1990s when they won three Super Bowls

. Jimmy Johnson has said he was stumped for words in that moment and simply blurted out, "How 'bout them Cowboys?" The line resonated so much that it defined his time with the team and has remained part of Dallas Cowboys culture ever since. The phrase has permeated popular culture, appearing in commercials and TV shows, and the Cowboys organization even trademarked it in 2016 for licensed apparel

. While the Cowboys struggled in the 2024 season, finishing 7-10 and missing the playoffs, fans still embrace the phrase as a symbol of hope and pride for the franchise's future

. In short, "How 'bout them Cowboys?" is more than just a phrase-it's a legendary expression of Dallas Cowboys pride and success originating from a spontaneous moment by coach Jimmy Johnson in 1993