You can make money on TikTok in 2025 through multiple strategies, including joining the Creator Rewards Program, selling merchandise, going live for virtual gifts, partnering with brands via the Creator Marketplace, opening a TikTok Shop, creating in-feed ads, crowdfunding, collecting tips, offering subscriptions and exclusive content, and more.

Key Ways to Make Money on TikTok

• Creator Rewards Program: Earn money by creating original videos longer than one minute with at least 10,000 followers and 100,000 views in 30 days. Rewards are based on video popularity and originality.
• Selling Merchandise: Sell custom merch such as t-shirts, mugs, or accessories tailored to your audience using print-on-demand services with no upfront costs.
• Live Virtual Gifts: Go live on TikTok and earn gifts from viewers, which convert to diamonds redeemable for cash.
• Brand Partnerships and Affiliate Marketing: Collaborate with brands through TikTok's Creator Marketplace and earn sponsorship or affiliate commissions by promoting products.
• TikTok Shop: Sell products directly on TikTok through shoppable videos and livestreams, reducing friction for buyers.
• Exclusive Content and Subscriptions: Offer premium content or series behind a paywall for subscribers, providing recurring revenue.
• Tips and Donations: Receive tips from fans using TikTok’s tipping feature or external platforms linked in your profile.

Success typically requires consistent engaging content, understanding your audience, and often combining several monetization methods to maximize earnings.