SEO (Search Engine Optimization) works by improving a website's visibility and ranking in search engine results through a combination of technical, content, and user experience optimizations. It operates in several key phases:
- Preprocessing: Search engines use web crawlers to scan and index web pages continuously, trying to understand the content and the users' intent behind search queries. They personalize results based on user history and location, and attempt to prevent spam.
- Query Submission: When a user enters a search query, the search engine searches its index for relevant pages, ranks them based on various factors such as relevance, authority, and user context, and displays the best results.
- Improvement: SEO professionals analyze website performance and user behavior data to identify areas for optimization, then implement changes to improve content, structure, and technical aspects to rank better.
- Feedback: Ongoing monitoring and adjustments ensure the SEO strategy adapts to changing algorithms and user needs.
SEO involves understanding and optimizing for search engine algorithms by focusing on key elements such as keywords, website structure, backlinks, content quality, and user experience to drive organic (non-paid) traffic to a website.
