Nike SNKRS Day is an annual event celebrated through Nike's SNKRS app, dedicated to sneaker culture and exclusive sneaker releases. It typically takes place on August 8, marking the anniversary of the SNKRS app launch, though dates have varied, such as September 9 in 2023

. How SNKRS Day Works:

• The event is hosted entirely within the SNKRS app, where users can access exclusive sneaker drops, restocks, and special releases that are often highly coveted

• SNKRS Day also features live content such as panel talks, music performances, scavenger hunts, and interactive experiences to engage the sneaker community

• No tickets or special access are required; participation is open to anyone with the SNKRS app installed and notifications enabled

• Users are encouraged to keep the app open and actively check all tabs during the day, as releases and activities can appear throughout the event

• Occasionally, "SNKRS Stash" drops allow users to reserve sneakers for local pickup, adding a physical element to the digital event

• The event has historically been Europe-focused but expanded globally in 2023, though 2024 may see a return to a Europe-only format with some exceptions

What to Expect:

• Exclusive sneaker releases and restocks, including rumored drops like Travis Scott's sneakers and various Air Jordans

• Digital activations such as live broadcasts, interviews, and community challenges

• In some years, physical events and workshops take place in cities like London, offering fans in-person experiences alongside the app-based activities

In summary, Nike SNKRS Day is a day-long celebration on the SNKRS app combining exclusive sneaker drops, community events, and interactive content designed to engage and reward sneaker enthusiasts worldwide