In Wisconsin, the general state law prohibits retail beer sales between midnight and 6 a.m. However, beer sales are allowed from 6 a.m. until 9 p.m. local time in most places. Some municipalities have stricter rules, often not allowing beer sales after 9 p.m. Specific local ordinances can vary, with some towns allowing beer sales up to midnight, but the statewide norm is a 9 p.m. cutoff for beer purchases at retail stores. Bars and restaurants have different hours for serving alcohol, typically closing by 2 a.m. or 2:30 a.m. depending on the day of the week.