Black Friday officially lasts one day: Friday, November 28, 2025, the day after Thanksgiving.

Traditional Duration

Retailers often extend sales through the Black Friday weekend, up to Cyber Monday on December 1, 2025, creating a four-day period of heavy discounts. Some stores open early or overnight to maximize shopping time on the core day.

Extended Sales Periods

Many brands stretch promotions for weeks or into December to boost holiday spending, sometimes from mid-November through Christmas Eve. In regions like Romania, sales may run from early October to year-end, while "Black November" captures month-long deals in places like the UK. Duration varies by retailer, so check specific stores for 2025 schedules.