The ideal marinating time for chicken varies based on the recipe, cut, and desired flavor depth, but generally it ranges from 30 minutes to 24 hours. For quick flavor infusion, as little as 30 minutes is effective, while 4 to 6 hours often yields deeper flavor and juiciness. However, caution is needed with acidic marinades (like those containing lemon juice or vinegar); marinating longer than about 24 hours, especially in acidic marinades, can cause the chicken texture to become mushy or mealy. For acidic marinades, 30 minutes to 2 hours is typically recommended, whereas acid-free marinades can sometimes be left longer but usually not beyond 24 hours for best texture and flavor. In summary:

• Minimum marinating: 30 minutes for some flavor.
• Optimal for flavor and tenderness: 4 to 6 hours.
• Maximum: Generally avoid exceeding 24 hours, especially with acidic marinades.
• Acidic marinades: 30 minutes to 2 hours to prevent texture breakdown.

This guidance helps ensure flavorful, juicy chicken without compromising texture.