As of early 2025, there are approximately between 5.24 billion and 5.31 billion people using social media worldwide, which corresponds to about 63.9% to 64.7% of the global population

. This number reflects the vast majority of internet users, with around 94% of the 5.56 billion internet users engaging with social media monthly

. Key points about global social media usage in 2025:

• Around 5.24 billion people use social media, up from 2.07 billion in 2015

• The average user accesses about 6.8 different social media platforms per month

• Social media users spend an average of about 18 hours and 41 minutes per week on these platforms, equivalent to more than one full waking day weekly

• The number of social media users is growing at about 4.7% annually, adding roughly 7.6 million new users every day

Major platforms by active users include Facebook (3.07 billion), YouTube (2.5 billion), WhatsApp (2 billion), Instagram (2 billion), and TikTok (around 1.6 billion)

. In summary, over 5.2 billion people globally are active on social media as of 2025, representing nearly two-thirds of the world population and the vast majority of internet users