The most concrete subscriber loss figure available is from early 2025, when Disney Plus lost over 700,000 subscribers in the first quarter (January- February) of 2025. This loss was attributed by some commentators to dissatisfaction with the content and political controversies around Disney programming.

More recently, in September 2025, there has been a surge of public cancellations and threats to cancel Disney Plus, notably linked to the suspension of Jimmy Kimmel's show on ABC, a Disney-owned network. This controversy, combined with streaming fatigue, higher prices, password sharing restrictions, and concerns about the company's corporate stance, has led to many people announcing cancellations on social media and increasing Google searches for how to cancel Disney Plus. However, the exact number of cancellations from this recent wave is unclear, as it appears to be in protest and social media-driven calls rather than fully documented subscriber data. The Disney website reportedly crashed due to the volume of cancellations and cancellation attempts, indicating a high level of churn interest.

In summary:

• Disney Plus lost over 700,000 subscribers in early 2025.
• In September 2025, there is a notable surge in cancellations linked to political controversies and other factors, but no precise cancellation numbers are publicly available yet.
• The cancellation wave is significant enough to be reflected in social media trends, website crashes, and public attention but lacks exact official subscriber loss numbers at this time.