Alani Nu was sold to Celsius Holdings for a total purchase price of $1.8 billion, including $150 million in tax assets. The net purchase price was $1.65 billion. This deal comprised a mix of cash and stock, including $1.275 billion in cash, a $25 million earn-out based on 2025 performance, and $500 million in newly issued restricted shares of Celsius Holdings common stock. The transaction is notable as Celsius's largest acquisition since its founding and represents an attractive valuation of less than 3x 2024 revenue and about 12x fully synergized 2024 EBITDA.