Snoop Dogg did not get paid for his performance at the Super Bowl Halftime Show. The NFL does not pay artists to perform during the Super Bowl; instead, it covers their travel and production expenses. The exposure from performing at the Super Bowl usually benefits artists financially in the long run through increased sales and streaming, but they receive no direct payment for the performance itself. This was true for Snoop Dogg's halftime performance in 2022 as well as for other major artists performing at the Super Bowl, including Kendrick Lamar in 2025.