Snoop Dogg did not get paid a direct fee for performing at the Super Bowl halftime show in 2025. The NFL does not pay artists for their Super Bowl performances but covers all related production and travel expenses. This policy applies to other artists as well, including Eminem, Kendrick Lamar, and past performers like Usher and Snoop Dogg himself in earlier years. While performers receive no paycheck from the NFL, the exposure tends to boost their music sales and streams significantly. For example, after Usher's 2024 performance, his Spotify streams surged by 550%.