The Australian Football League (AFL) reportedly paid Snoop Dogg around AUD 2 million (approximately USD 2 million) to perform at the 2025 AFL Grand Final. Some reports speculate the payment might be between AUD 2 million and AUD 5 million, but the commonly cited figure is about AUD 2 million for his appearance, which lasted around 20 minutes. This payment amount has sparked controversy and debate within Australia, particularly regarding cultural representation and the AFL's support for local talent.