Vince McMahon sold WWE as part of a merger with UFC under Endeavor Group Holdings in a deal valuing WWE at approximately $9.3 billion. The combined entity, named TKO Group Holdings, was valued at over $21 billion. This merger was completed in April 2023, ending the McMahon family's roughly 70-year control of WWE

. McMahon, who was the majority shareholder of WWE before the sale, held about 38% of WWE's shares, which would have been worth around $3.5 billion in a cash-only deal at the time of sale. However, the actual transaction was an all-stock merger, giving McMahon a 34% stake in the new company, TKO Group

. Since the merger, McMahon has sold portions of his shares in TKO Group multiple times, netting around $1.5 billion from these sales to date. His latest sales included $100 million from 3.5 million shares in March 2024 and $311 million from stock repurchase deals in April 2024

. In summary, the WWE sale itself was valued at $9.3 billion, with McMahon's stake translating into billions in equity rather than a straightforward cash sale. Through subsequent share sales in the merged company, he has realized over $1.5 billion in cash proceeds while retaining a significant shareholding