YouTubers' earnings vary widely depending on their subscriber count, views, niche, and engagement with ads. Here's a detailed overview based on recent data from 2025:

Average Earnings

• The average YouTuber makes about $62,000 to $120,000 per year , depending on views and subscribers

• On average, YouTubers earn roughly $0.018 per view , or about $18 per 1,000 views from ad revenue alone

• For long-form videos, earnings per 1,000 views typically range from $1.61 to $29.30 , while short-form videos earn less, about $0.01 to $0.06 per 1,000 views

Earnings by Subscriber Count

• 1 million subscribers can translate to earnings between $14,600 and $54,600 per month , though this depends heavily on views and ad engagement

• YouTubers with 100,000 subscribers often make between $5,000 and $15,000 per month from AdSense, plus additional income from sponsorships and merchandise

• Channels with 10,000 subscribers typically earn between $500 and $1,500 per month from ads, with potential for more through brand deals

Earnings per Million Views

• YouTube generally pays creators $5,000 to $7,000 per 1 million views , but this varies by content niche and viewer geography

• Some niches like finance and business command higher ad rates, with creators earning up to $5,700 to $6,100 per million views , while others may earn between $1,000 and $5,000 per million views

Revenue Sources

• YouTube creators receive about 55% of the advertising revenue generated on their videos; for every $100 advertisers pay, creators get about $55 after YouTube's cut

• Besides ad revenue, many YouTubers supplement income through brand sponsorships, merchandise sales, memberships, and direct sales , which can significantly increase total earnings

Monetization Requirements

• To start earning, YouTube requires creators to have at least 1,000 subscribers and 4,000 hours of watch time in the past 12 months

In summary, YouTubers' income ranges from a few hundred dollars monthly for small channels to tens of thousands monthly for top creators with millions of subscribers. The key factors influencing income are subscriber count, views, ad engagement, niche, and additional revenue streams beyond ads