The amount YouTube pays for 1 million views varies widely depending on factors such as niche, audience location, engagement, and monetization methods. On average, creators earn between $1,000 and $6,000 per 1 million views from ad revenue alone
. Key details include:
- In high-paying niches like finance, tech, or health, earnings can be significantly higher, sometimes reaching up to $12,000 or more per million views
- CPM (Cost Per Mille) rates, which represent advertiser payment per 1,000 ad impressions, typically range from $4 to $25. After YouTube takes its 45% cut, creators receive about 55% of that revenue
- Not all views result in ad impressions, so actual earnings depend on how many ads are shown and watched.
- Additional monetization options such as Super Chats, memberships, sponsorships, and affiliate marketing can increase total income beyond ad revenue
- Geographic location of the audience also affects earnings, with views from countries like the U.S. generally paying more than those from lower-CPM regions
A rough estimate is that YouTube pays around $2,950 to $5,000 per 1 million views on average, but this can fluctuate greatly depending on the above factors
. In summary, for 1 million views, YouTube typically pays between $1,000 and $6,000 , with potential for much higher earnings in lucrative niches or with strong audience engagement and diversified monetization