Rolex watches have a wide price range depending on the model, materials, and features. As of 2025, the starting price for a new Rolex is around $5,500 for entry-level models like the Oyster Perpetual

. Popular models such as the Submariner start at about $9,100 for stainless steel versions

. More complex or precious metal models cost significantly more. For example:

• The Rolex Sky-Dweller starts around $15,650

• The Daytona begins at approximately $15,100 for stainless steel and can go up to $19,500 or more for two-tone models

• The Day-Date ("President") models, crafted only in precious metals, start at about $40,200 for the 36mm yellow gold version and can exceed $50,000 for Everose gold or platinum versions

Pre-owned Rolex watches can be more affordable, with vintage models sometimes available from around $4,000 to $6,000, though prices vary widely based on condition and rarity

. In summary:

• Entry-level Rolex: ~$5,500 to $6,400
• Popular sports models (Submariner, GMT-Master II): ~$9,000 to $17,500
• High-end models (Daytona, Sky-Dweller, Day-Date): $15,000 to $75,000+
• Vintage and pre-owned models: from ~$4,000 upwards depending on model and condition

Rolex prices continue to rise due to demand and brand prestige, making them a significant investment in luxury watches.