The cost to rent a billboard varies widely depending on factors such as location, size, type (traditional or digital), and campaign duration.

• Typical price range: Renting a billboard generally costs between $1,000 and $5,000 per month in small to mid-sized cities, while in large, densely populated cities, costs can range from $8,000 to $100,000 per month

• Digital billboards: These can cost as low as $10 per day for small ads or up to $175,000 per month for large, prime locations in major cities

• Location impact: Billboards in major metropolitan areas like New York, Los Angeles, and Chicago command higher prices due to greater visibility and traffic. For example, monthly costs in New York can reach $10,000 or more, and in Los Angeles, $7,000 to $25,000 or higher

• Size and lighting: Larger billboards and those with lighting for nighttime visibility typically cost more, sometimes up to 25% higher than unlit ones

• 3D billboards: These are more expensive, with rental costs ranging from $2,000 to $15,000 per month or more depending on location and complexity

• Additional costs: Beyond rental fees, production costs for printing and installation can add several hundred dollars or more depending on billboard size

• Short-term rentals: Weekly rates for standard billboards can be around $260 (about £200), translating roughly to $28–$37 per day for smaller to larger billboards

In summary, expect to pay from a few hundred dollars per week in rural or small markets to tens of thousands per month in major urban areas, with digital and specialty billboards commanding premium rates. The best approach is to get a tailored quote based on your specific location, billboard type, and campaign length.