Kelli Finglass, the director of the Dallas Cowboys Cheerleaders, has an estimated net worth of about $1.5 million as of 2025. While her exact salary has not been publicly disclosed, it is assumed to be significantly higher than the cheerleaders' pay. The cheerleaders previously made around $75,000 annually after a pay raise (which was a 400% increase from earlier lower pay rates). Given this, Kelli Finglass, due to her demanding role and senior position, likely earns well above $200,000 per year, possibly double, triple, or even quadruple the cheerleaders' pay. Some estimates suggest her earnings could place her comfortably in the several hundreds of thousands annually range, considering her responsibilities as director and executive producer for the team's televised shows.

So, while an exact salary figure isn't public, it is clear she makes a substantial six-figure income, reflecting her long tenure and leadership position with the Dallas Cowboys Cheerleaders.