YouTube pays creators primarily through ad revenue based on ad views rather than simply video views. Typically, YouTubers earn around $5 to $15 for every 1,000 ad views, which translates to roughly $0.005 to $0.015 per ad view on average. This varies widely depending on factors such as the creator’s niche, audience location, video engagement, and how many ads are shown. Creators receive 55% of the ad revenue, while YouTube keeps 45%. For reference, a YouTuber with 100,000 subscribers can make between $5,000 and $15,000 per month from ad revenue alone. Earnings per million views typically range from $1,000 to $5,000, but some niches like finance command higher ad rates. Smaller channels with around 10,000 subscribers might make $500 to $1,500 monthly from advertisements. Overall, YouTube payment is not a fixed rate and differs widely by many variables, including content type, geography, and ad engagement.