Disney has lost approximately $3.87 to $4.4 billion in market value since the suspension of Jimmy Kimmel's show "Jimmy Kimmel Live!" due to controversial remarks made by Kimmel. Disney's stock dropped more than 2%, reflecting this significant loss in valuation. The situation also triggered a public backlash including boycotts, affiliate blackouts of Kimmel’s show across many ABC stations, and a surge in Disney+ subscription cancellations. The financial impact is not only on the stock market valuation but also on Disney's streaming service revenue and overall public trust. Prominent voices like Marvel star Mark Ruffalo have warned that Disney's stock could drop further if Kimmel's show is not reinstated. This controversy has caused a major disruption for Disney in September 2025, affecting both its media reputation and financial standing.