The price of an Oura Ring varies depending on the model, style, and finish. For the latest Oura Ring 4 in 2025, prices are approximately:

• $349 for Silver or Black finishes
• $399 for Brushed Silver or Stealth finishes
• $499 for Gold or Rose Gold finishes

In addition to the ring price, there is a monthly subscription fee of $5.99 required to use the app that provides health insights and data interpretation. The previous generation, Oura Ring 3, ranges from $299 to $549 based on style and finish, also with a similar monthly membership fee of around $6 after the initial free period. So, the upfront cost is in the range of $299 to $499 for the ring, plus a monthly membership subscription of about $6 for continuing app access and features.