The frequency of exfoliating your face depends mainly on your skin type, the exfoliation method, and your skin's tolerance. Here are general guidelines:

• Normal skin: Exfoliate 2 to 3 times per week.
• Dry or sensitive skin: Exfoliate once a week or every other week, using gentle exfoliants to avoid irritation.
• Oily or acne-prone skin: You can exfoliate 3 to 4 times per week if your skin tolerates it, preferably with chemical exfoliants like salicylic acid.
• Combination skin: Exfoliate 2 to 3 times per week, adjusting based on how your skin feels.
• Mature skin: Gentle chemical exfoliants twice a week are recommended, reducing frequency if irritation occurs.

Chemical exfoliants (like AHAs and BHAs) can often be used more frequently than physical exfoliants, which may be too abrasive if used multiple times a week

. If you notice dryness, redness, irritation, or breakouts, reduce the frequency or switch to a gentler product. Also, avoid exfoliating on sunburned, rashy, or broken skin

. In summary, most people benefit from exfoliating their face about 2 to 3 times per week, but you should tailor this to your skin type and how your skin responds

. Consulting a dermatologist or esthetician can help determine the best routine for you.