The general recommendation for using facial cleanser is to wash your face twice a day-once in the morning and once in the evening. This routine helps remove impurities, excess oil, sweat, makeup, and pollutants that accumulate on the skin throughout the day and night

. However, the ideal frequency can vary depending on your skin type and lifestyle:

• Oily or acne-prone skin: Washing twice daily is advised, and sometimes more often if you sweat heavily or exercise regularly. Using a gentle foaming cleanser can help manage oil without over-drying

• Dry or sensitive skin: Washing once a day, typically in the evening, with a gentle, non-irritating cleanser is often sufficient. Over-washing can strip natural oils and cause dryness or irritation. In the morning, some with sensitive skin may prefer rinsing with water only or using a very mild cleanser

• Mature skin: Washing once or twice daily with cleansers that include nourishing or anti-aging ingredients is recommended to support skin repair and hydration

• After sweating or swimming: It’s beneficial to cleanse your face after activities that cause sweating or exposure to irritating substances like chlorine or salt water to prevent irritation and breakouts

Adjustments may also be needed based on seasonal changes; for example, reducing frequency in colder, drier months to avoid excessive dryness

. In summary, twice daily cleansing is a good baseline, with modifications based on skin type, activity level, and environmental factors. Always use a gentle cleanser suited to your skin to avoid irritation or dryness