To answer "Tell me about yourself" in an interview effectively, the best approach is to provide a brief, structured summary that highlights your relevant professional background, key skills, and why you are interested in the role and company. A recommended formula is the "Past-Present-Future" structure:

• Past: Briefly describe your relevant background, education, and past work experience that relate to the job.
• Present: Explain your current role or what you are doing now, including significant achievements or responsibilities.
• Future: Share your career goals and why you want to work for this company or in this particular role.

It's important to tailor your answer to the position you are applying for, focusing on skills and experiences that match the job requirements. Also, incorporate a bit of your personality to make a memorable impression and conclude by showing enthusiasm for the opportunity. Practice your answer to keep it concise, ideally around 1-2 minutes. For example:
"I'm currently a marketing specialist with five years of experience in digital campaigns, primarily in the tech industry. In my current role at Company X, I manage our social media strategy and have helped increase engagement by 40% over the last year. I hold a degree in communications and have a strong passion for analytics and creative content. I'm excited about this role because it offers the chance to work with a leading brand and further develop my skills in marketing strategy and data analysis".

This approach ensures your answer is professional, relevant, well-structured, and demonstrates your suitability and enthusiasm for the job.