To create a broadcast channel on Instagram, follow these steps:

1. Ensure your account meets the requirements:
   • You must have a public Creator or Business account (Personal accounts cannot create broadcast channels).
   • You need at least 10,000 followers to access this feature

2. Open Instagram and go to your Direct Messages (DMs):
   • Tap the messenger icon at the top right of your Instagram home screen

3. Start creating a broadcast channel:
   • Tap the pencil and paper icon (compose message button) in the top right corner of the DMs screen

 * Select "Create broadcast channel" from the options that appear

4. Set up your broadcast channel:
   • Enter a name for your channel.
   • Choose your audience (e.g., all followers, specific followers, or subscribers if you have Instagram Subscriptions enabled).
   • Optionally, set an end date for your channel.
   • Decide whether to display the channel link on your profile for easier discovery

5. Create the channel:
   • Tap the "Create broadcast channel" button to finalize the setup

6. Invite followers and start engaging:
   • Instagram will send a one-time notification to your followers inviting them to join.
   • You can also share the channel link in Stories, posts, or your bio to increase visibility

 * Use the channel to share updates, photos, videos, voice notes, and engage your audience in a one-way messaging format where only you can post, but followers can react or reply to messages

This feature is designed to help creators and brands share exclusive content and updates directly with their audience in a focused way

. If you do not see the option to create a broadcast channel, it likely means your account does not meet the requirements or you are using a personal account