There are multiple effective ways to earn money on TikTok in 2025, involving different monetization programs and creative strategies. Key methods include joining TikTok's Creator Rewards Program, selling merchandise, earning through live streams and virtual gifts, partnering with brands through the Creator Marketplace, affiliate marketing, and offering exclusive or premium content. Here are the main ways to earn money on TikTok:
Creator Rewards Program
TikTok pays creators for original videos longer than one minute based on engagement and popularity. To qualify, creators need at least 10,000 followers and 100,000 video views in the past 30 days. Earnings vary based on the views and retention of content.
Selling Merchandise
Creators can sell customized merchandise like t-shirts, mugs, or stickers through print-on-demand services to their followers, helping strengthen fan connection and generate revenue.
Live Streaming for Gifts and Tips
TikTok allows creators over 18 with more than 1,000 followers to receive virtual gifts during live streams, which can be converted into cash. Additionally, fans can send monetary tips anytime through TikTok's Creator Next program.
Brand Partnerships via Creator Marketplace
The Creator Marketplace connects creators with brands for sponsored content and collaborations. To join, creators need at least 10,000 followers and active engagement. Sponsored posts and affiliate marketing through the marketplace can bring significant income.
Affiliate Marketing
Promoting products or services with affiliate links can earn commissions for each sale made through the creator's link. It is beginner-friendly and effective when content feels trustworthy and helpful.
Offering Digital Products or Premium Content
Creators can package knowledge or exclusive content into digital products or subscription services hosted on platforms outside TikTok and promote them via their TikTok profile.
By combining these approaches, creators can build multiple streams of income on TikTok based on their content type, audience, and engagement level.
If more detailed guidance on any specific method is needed, further information can be provided.
