To hide view counts on Instagram, you have a few options depending on whether you want to hide counts on all posts or just specific ones:

Hide View Counts on Your Profile (All Posts and Reels)

• Go to Instagram Settings.
• Tap Business or Creator tools and controls.
• Select View counts on profile.
• Toggle Hide View Counts on to hide view counts on both your grid posts and Reels tab.
  This will hide view counts for all your posts and reels on your profile

Hide Like and View Counts on Individual Posts or Reels Before Sharing

• When creating a new post or reel, tap More options at the bottom before sharing.
• Toggle Hide like and view counts on this post on.
  This hides the counts for that specific post or reel, and only you can see the total likes and views

Hide Like and Share Counts for Posts You See

• Go to your profile.
• Tap the menu (three lines) in the top right.
• Scroll to What you see section.
• Tap Like and share counts.
• Toggle Hide like and share counts on or off.
  This controls whether you see like and share counts on others' posts

Important Notes

• Hiding view counts on profile affects both photo posts and reels; there is no official way to hide counts on photos only without affecting reels

• You can still see your own likes and views in Insights for tracking even when counts are hidden from others

• These settings are available on the Instagram mobile app.

In summary, to hide view counts on your Instagram posts and reels, use the "View counts on profile" toggle in Business/Creator tools or hide counts per post before sharing via advanced options