To monetize a Facebook page, you can use several methods depending on your audience size, content type, and niche. Here are key ways to monetize a Facebook page in 2025:

Build a Strong Foundation

• Create a business Facebook page or convert your profile to professional mode.
• Build a loyal following by posting quality, relevant content regularly.
• Engage actively with your audience through comments, messages, and feedback.
• Develop a recognizable brand image and voice to attract and retain followers

Monetization Methods

1. In-Stream Ads

• Insert ads into your videos (pre-, mid-, post-roll).
• Requirements: at least 10,000 followers, 600,000 minutes viewed in the last 60 days, and 5 active videos over a minute long.
• Note: Facebook is transitioning to a broader Content Monetization tool, so applications for new in-stream ads are currently closed but may reopen

2. Fan Subscriptions

• Fans pay a monthly fee for exclusive content, live videos, badges, and perks.
• Requirements: 10,000 followers or 250+ return viewers, plus engagement or watch time thresholds.
• You keep 100% of desktop subscription fees; mobile subscriptions yield 70% after platform fees

3. Facebook Stars

• Viewers buy virtual Stars to support creators; Facebook pays $0.01 per Star.
• Requires at least 500 followers maintained for 30 consecutive days.
• Stars can be sent during live streams, videos, reels, and gaming content

4. Brand Collaborations

• Partner with brands through Meta Brand Collabs Manager to earn via sponsored content.
• Requirements: 1,000+ followers and recent engagement or view metrics.
• Currently, new applications are paused but expected to reopen

5. Affiliate Marketing

• Promote products via affiliate links; earn commissions on sales made through your links.
• Affiliate programs vary from 5% to 50% commission rates depending on the product

6. Selling Products or Services

• Use your page to sell digital products, courses, merchandise, or print-on-demand items.
• Integrate with e-commerce platforms to streamline sales

7. Facebook Groups

• Create or manage groups to build community and monetize via subscriptions, exclusive content, or merchandise sales

Additional Tips

• Use Meta Business Suite to check your page’s eligibility for monetization tools and track earnings.
• Stay updated on Facebook’s monetization policies and requirements as they evolve.
• Focus on building a community and engaging authentically to encourage word-of-mouth growth and fan support

By combining these strategies and meeting Facebook’s eligibility criteria, you can effectively monetize your Facebook page and generate income.