To vote for the 2025 MTV Video Music Awards (VMAs), fans can visit the official voting website at https://www.mtv.com/event/vma/vote. Voting is open from August 5, 2025, at 12:00 PM ET until September 5, 2025, at 6:00 PM ET for most categories, with the exception of the Best New Artist category, which remains open until the live broadcast on September 7, 2025. Each person can cast up to 10 votes per category per day, with some special "Power Hours" and "Double Days" allowing up to 20 votes. Votes can be submitted by clicking the vote button next to a nominee online and following the instructions. Additionally, voting for some major categories (Video of the Year, Artist of the Year, Best New Artist) is also available on Instagram by commenting on official @VMAs posts with the nominee's name and corresponding hashtag. Instagram voting for these categories ended on August 7, 2025. The VMAs feature 19 gender-neutral categories for fans to vote on, and the winners are decided based on the highest number of votes received. Key steps:

• Go to https://www.mtv.com/event/vma/vote
• Select your nominee for each category
• Submit your votes following prompts
• Vote up to 10 times per category per day (up to 20 during Power Hours and Double Days)
• Instagram votes in certain categories counted via comments with hashtags until August 7

The 2025 VMAs take place on September 7, 2025, at the UBS Arena in New York. Voting results partially determine the winners announced at the live show.