Nepo baby (short for nepotism baby) is a term used to describe someone whose career benefits from family connections, name recognition, or influence rather than solely from personal merit. The concept is widely discussed in entertainment, fashion, business, and media, and is often used to critique perceived unfair advantages enjoyed by children of famous or powerful individuals. The term can carry negative connotations, highlighting debates about privilege, meritocracy, and gatekeeping in various industries.

If you’d like, I can tailor the explanation to a specific language or region you’re interested in (for example, how the term is used in Norwegian media or in academic discussions).