IBC (International Broadcasting Convention) is an annual trade show and conference focused on the media, entertainment, and technology industries. It is held every September at the RAI Exhibition and Convention Centre in Amsterdam, Netherlands. The event brings together broadcasters, content creators, equipment manufacturers, and other industry professionals to showcase innovations, discuss trends, and collaborate on the future of media and entertainment

. IBC features a large exhibition with hundreds of exhibitors, alongside a conference program that includes panel discussions, demos, technical paper presentations, and keynote sessions. It serves as a global hub for innovation, inspiration, and business networking in the broadcasting and media technology sectors

. The 2025 edition of IBC is scheduled for September 12–15, continuing its tradition as a leading event where the industry converges to explore new technologies and creative ideas shaping how content is created, distributed, and consumed

. In addition to the physical event, IBC offers digital content such as tutorials, interviews, and case studies available through IBC365, providing ongoing insights into topics like AI in broadcasting, sustainability, and virtual production

. Overall, IBC is recognized as a premier international event "by the industry, for the industry," attracting over 45,000 attendees from more than 150 countries, making it a key platform for media and entertainment professionals worldwide