The iPhone 17 will be available for purchase starting Friday, September 19, 2025. Pre-orders began on Friday, September 12, 2025, at 8 a.m. Eastern Time (5 a.m. Pacific Time). These dates apply to all models in the iPhone 17 lineup, including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Customers can pre-order through Apple's official website, the Apple Store app, and select retailers and carriers. The phones will start shipping on the official launch date, September 19, and will also be available for in- store pickup at Apple Store locations from that day.