Shea Moisture is a cruelty-free brand that does not test finished products or ingredients on animals. However, it should be noted that Shea Moisture is owned by Unilever, a corporation that is not cruelty-free because they allow some of their other brands to test on animals. Shea Moisture has confirmed that they do not sell in any country or under conditions that may require animal testing by law.

Some Shea Moisture products have questionable ingredients, and some ingredients used in their products can be toxic to humans. However, the brand lists all ingredients and is transparent in the supply chain of palm oil, mica, and shea. Shea Moisture prioritizes ethical sourcing, organic and fair trade certified ingredients, fair women wages, and local sourcing who hand makes their shea butter.

In summary, Shea Moisture is a cruelty-free brand that does not test on animals, but it is owned by a parent company that is not cruelty-free. Some of their products have questionable ingredients, but the brand is transparent in their supply chain and prioritizes ethical sourcing.