Jacob & Co. is a luxury American brand founded in 1986 by diamond designer Jacob Arabo, known for its high-end jewelry and innovative Swiss-made watches. The brand started in fine jewelry before expanding into watchmaking in 2001, creating distinctive, complex timepieces that combine American entrepreneurial spirit with Swiss precision. Signature watches include the Five Time Zone, Astronomia, Twin Turbo, and Billionaire collections, often featuring unique complications, precious metals, and gemstone embellishments. Jacob & Co. watches are handcrafted in Geneva, Switzerland, with prices ranging from tens of thousands to millions of dollars, making them prestigious collector items. The brand is also known for its celebrity clientele and groundbreaking watchmaking innovations like vertical tourbillons and multi-axis tourbillons.