The phrase "Mmm, whatcha say" comes from the debut single "Whatcha Say" by American artist Jason Derulo, released in 2009. The song prominently samples the chorus from Imogen Heap's 2005 hit "Hide and Seek" and features the repeated line "Mmm, whatcha say" in its chorus

. The song gained additional cultural significance through its association with a popular meme. This meme originated from a dramatic scene in the TV show The O.C. where a character is shot and falls in slow motion while the song plays. The scene was parodied on Saturday Night Live (SNL), which helped popularize the meme format of using "Mmm, whatcha say" to underscore melodramatic or ironic death or injury scenes in videos

. In summary:

• "Mmm, whatcha say" is a lyric from Jason Derulo's 2009 song "Whatcha Say," which samples Imogen Heap's "Hide and Seek"

• The phrase became a meme linked to slow-motion dramatic scenes, especially from The O.C. and its SNL parody